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OpenStudy (anonymous):

Hey you know the 3 Appeals of Aristotle? Well if you do, I have a question about it. What is Ethos? What does it mean? What is it? Can you give me an example? Please explain in detail or in easy to understand ways. Thanks!

OpenStudy (anonymous):

Ethos (Credibility), or ethical appeal, means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect.

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