Question

what considerations do i have to have in order to valuate a financial firm?

Answer 1

It depends on the purpose of evaluation. The criteria for credit evaluation differ from an evaluation for investment in its equities. While if one wants to lend, the considerations have to be based on the Companies credit quality and if one wants to invest in equity, the consideration should include, in addition, factors such as PE, Price to Book value, Price to cash flows, competitive advantage and effectiveness of management

Answer 2

Chapter 21 of investment valuations 2nd edition by Aswath Damodaran.
Chapter title "Valuing financial services firms."