Question

13. Daniel Santos observed that, in spite of customer demand, none of the other three catering
businesses in town offered low-fat or sugar-free foods among their menu items. By adding
these foods to his catering menu he was
A. taking a big risk in marketing.
B. becoming a substitute competitor.
C. working against established practices.
D. filling a gap in the market.

14. Due to frequent requests from her customers, Marietta Marcone's dress shop now stocks
costume jewelry, hosiery, scarves, belts, shoes, and hair accessories. This is an example of
A. product breadth. C. custom orders.
B. produ