Question

14. Due to frequent requests from her customers, Marietta Marcone's dress shop now stocks
costume jewelry, hosiery, scarves, belts, shoes, and hair accessories. This is an example of
A. product breadth. C. custom orders.
B. product depth. D. degree of service.

15. As you develop your business plan, you may use a competitive matrix to
A. prepare a public relations campaign. C. compare competitive criteria.
B. design a perceptual map. D. guarantee financing.