Question

16. Using market research methods, Kevin Gilbert examined the buying behavior of his target
customers to gather vital information for his
A. ideal market. C. market position.
B. financing procedures. D. suppliers and distributors.

17. Marketing strategy for an individual product is often based on
A. its current life cycle stage. C. its current cost.
B. performance of other products. D. its depth or breadth.

Answer 1

A,A

Answer 2

16. A. Finding your target market is an essential part of maximizing profit.

17. I would say are either A or D. I have to admit, I'm not in a business class, this comes only from common sense.