Question

18. To explain what your business is about in your Introduction and Overview, the best
approach is to
A. truncate and obfuscate.
B. avoid explaining the obvious.
C. defend against possible arguments.
D. define and clarify all statements.

19. As you describe your products or services in your business plan, the most effective
approach is to
A. list all the products or services you'll handle.
B. address the benefits to your target customers.
C. provide details of your advertising plans.
D. make it short by omitting all details.