In our business class we are looking at roles in marketing society each of us got a role to look at and describe how it associate with marketing. I got THE AVAILABILITY OF PRODUCT VARIANT but i do not understand what are product variants i need help!!!!

Question

In our business class we are looking at roles in marketing society each of us got a role to look at and describe how it associate with marketing. I got  THE AVAILABILITY OF PRODUCT VARIANT but i do not understand what are product variants i need help!!!!

anonymous · Answer

products can be classified into new product or new offering....

when a product is released into the market with add on features to an already existing product; it becomes a product variant.(
if a product with entirely new features is developed it becomes a new product.

if the already existing product is delivered with new intangibles it is called new offering.ex:coke offering a limited edition cans for football world cup.(the product is same but with new intangibles)

offering is a super set and new product is a subset.