Question

9. When your potential customers consider purchasing criteria, two of the factors they take
into account are
A. the competitive matrix and the perceptual map.
B. competition and suppliers.
C. location and product selection.
D. operations and financial planning.

10. Because of her long experience in hiking, rock climbing, and cross-country skiing, Bella
Luteki's market strategy for her outdoor sports store successfully reflects
A. the buyer's point of view.
B. a knowledge of marketing.
C. her preference for limited service.
D. an emphasis on critical performance variables.