What techniques does the mass media employ to sell conventional ideas about gender differentiation?

Question

anonymous · Answer

Hi Lauren - I noticed that your question hasn't been addressed. Do you have any ideas about how to answer this question? One technique might be the targeting of women in ads for household cleaning products, which perpetuates the notion that cleaning house is women's work. Can you think of any others?

anonymous · Answer

Well, it is no longer beneficial for capitalists to perpetuate and encourage gender differentiation specifically, but they will continue to perpetuate ideals of perfect beauty and obsess about weight to keep women buying those products like makeup and face cream.  As far as conventional views of women, it is no longer profitable for a capitalist to portray women this way. Soap operas are declining and thus the marketability of cleaning products to women exclusively.  More women than men are in college and women will take over many of the managerial positions in the future as social scientists have predicted.  The university's are behind the curve with regard to continually reinforcing gender differences that are no longer salient.