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Match them: Name calling Testimonial Bandwagon Glittering generalities Fear A) This technique uses virtue words in order to focus attention upon dangerous characteristics that they have. B) When a propagandist warns disaster will result if the audience does not follow a particular course of action. C) This technique links a person, or idea, to a negative symbol. D) The basic theme of this appeal is that "everyone else is doing it, and so should you." E) This technique uses a celebrity to endorse a specific product.
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