Question

someone please explain this quote for me attached below

Answer 1

"Americanization was now seen as the epitome of cultural imperialism, because the growing role American mass culture played in Germany was attributed not to the attraction of the product itself but to the worldwide market dominance of American companies that pushed competitors and artistically more ambitious alternatives out of the market."

Answer 2

Ok so in this quote it seems Germany is being "Americanized". As more and more American culture is pumped into Germany it begins to change. Especially in the area of marketing. Germany's marketing system becomes more artistic and ambitious.