Question

Explain the place of oral reading in business.

Answer 1

---In business. With the development of mass communication, oral reading skills became part of a new form of business. Most broadcasters must read aloud from a manuscript, a teletype, TelePrompter, or a cue card. The ability to read well has gained new significance. More is demanded of the oral reader for radio projection, however, because he has no opportunity to use body language or gestures to help him convey meaning. In visual productions, presentation also depends upon the oral reader's appearance and his stage presence. In any case, the aspiring career seeker in any medium requiring oral reading should remember the advice given by Lowell Thomas, the narrator for the old Movietone News newsreels. When asked once how to read a radio script effectively, he replied, "Make it sound as if it were not being read."


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