The companies mentioned in the case (e.g., Kitchen-Aid, RBC, Disney, and Coke) were well established and enjoyed strong brand recognition well before the advent of the Internet. Do you think online-only companies face the same problems as they do?

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blues · Answer

This group is for feedback relating to how OpenStudy is run. It's not entirely clear whether you are asking an essay question (which would be better asked and answered in the Social Sciences group) or if your question is about this online only company in specific...