What would be the top most priority to look for, before we choose a company to invest?
syatematic risk of the stock and its contribution to the risk of the portfolio + whether the stock is undervalued or overvalued. So you need to look at two dimensions risk and return
hmm.. Risk and return is a wonderfully compact answer. If we go little in detail, it would mean Volatility of the stock for RISK and the profitability and valuation of stock for Returns. right?
Well, risk. Is it going to fail? Is it going to flourish? Profits? Trust of company? the investing is a gamble: priority is risk and gamble
risk is beta which is the systematic risk (i.e how your stock covaries with the market) and return is the price appreciation + dividends that you receive from the stock for a given period.
There is not statistical evidence that the beta is related to the profitability of any stock in the market. Apple has a beta of 1.23, RIM has a beta of 1.73 according to Google Finance. You should pay attention to the fundamentals revenue, operating margins, growth opportunities
ya beta alone is not enough. Returns and Growth opportunities are to be reviewed
i agree with it
http://aswathdamodaran.blogspot.in/2012/06/passive-value-investing-screening-for.html
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