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does anyone have information on how to value a brand?
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the simplest way of doing this is to look into the balance sheet and the difference of the asset and liability gives the net worth of the bank which can be attributed to brand value
look @ balance sheet, Income statement, cashflow statement . Analyse patterns. Remember Assets = Liabilities + Net Worth and check for networth equity Their growth percentages. These are some of the basic steps to value a brand.
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