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Hi. I am doing a case study competition on a pharmaceutical company. What indicators should I look at when evaluating the performance of the compnay?
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U have to look at the kind of R&D expenditure the company is making..Because for a pharmaceutical company the single most growth indicator is the amount of R&D investment they are doing.Apart from that make sure the company is making return on its capital more than its cost of capital.Because if the ROC<Cost of Capital then all bets are off...
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