Question

Your essay should discuss:

The purpose of the business in terms of the product or service you intend to provide through your business
Your belief(s) about why this product or service would be profitable for a business
At least two major obstacles that would get in the way of launching this business
Other people, companies, or organizations, which have been successful with this, or a similar, product or service?
Where can you go to get additional information or help with your idea (people, websites, agencies, actual business contacts, trade associations, etc.)?