Question

Imagine that you are buying a new computer and comparing different brands and prices. Describe at least two nonprice competition factors you might consider when making your decision.

Answer 1

Some of the nonprice factors I would consider would be:

1. The quality of the computers I am considering.

2. The capabilities of the computers. In other words, Will the computers do what I want and need them to do - not necessarily having more functions that I need or will use.

3. The service provided, that is, I would consider the type of support that the different brands offer.

4. The overall reputation of the different brand companies such as what consumers or experts in the field have said.

Answer 2

1. several features
2. Is it rated among the best for its quality?
3. After sales service availability