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Complete the Definition of the Market and Marketing and Sales Strategy sections of the SBA business plan template. The Definition of the Market section should: Describe your business industry and outlook. Define the critical needs of your perceived or existing market. Identify your target market. Provide a general profile of your targeted clients. Describe what share of the market you currently have and/or anticipate. The Marketing and Sales Strategy section should: Identify and describe your market—who your customers are and what the demand is for your products and services.
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