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Using this technique, speakers attempt to convince the audience that they, and their ideas, are "of the people," or just like everyone else. The propagandist uses this technique in an attempt to soothe the audience in order to make an unpleasant reality easier to accept. This technique uses symbols frequently, to carry authority from one topic to another. This technique uses a celebrity to endorse a specific product. This technique uses virtue words in order to focus attention upon dangerous characteristics that they have.
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A) Glittering generalities B) Testimonial C) Plain folks D) Transfer E) Euphemisms
I refer you to the dictionary.
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