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Literature 21 Online
OpenStudy (anonymous):

The basic theme of this appeal is that "everyone else is doing it, and so should you." This technique links a person, or idea, to a negative symbol. This technique uses virtue words in order to focus attention upon dangerous characteristics that they have. This technique uses a celebrity to endorse a specific product. When a propagandist warns disaster will result if the audience does not follow a particular course of action.

OpenStudy (anonymous):

A) Bandwagon B) Glittering generalities C) Name D) Fear E) Testimonial

OpenStudy (anonymous):

Fear

OpenStudy (anonymous):

for which one ? its matching

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