The basic theme of this appeal is that "everyone else is doing it, and so should you."

This technique links a person, or idea, to a negative symbol.

This technique uses virtue words in order to focus attention upon dangerous characteristics that they have.

This technique uses a celebrity to endorse a specific product.

When a propagandist warns disaster will result if the audience does not follow a particular course of action.

Question

The basic theme of this appeal is that "everyone else is doing it, and so should you."

This technique links a person, or idea, to a negative symbol.

This technique uses virtue words in order to focus attention upon dangerous characteristics that they have. 

This technique uses a celebrity to endorse a specific product.

When a propagandist warns disaster will result if the audience does not follow a particular course of action.

anonymous · Answer

A) Bandwagon
B) Glittering generalities
C) Name
D) Fear
E) Testimonial