Question

. Comparing Buying Alternatives. Tammy Monahan is considering the purchase of a home entertainment center. The product attributes she plans to consider and the weights she gives to them are as follows:
Portability .1
Sound projection .6
Warranty .3
Tammy related the brands as follows:
Portability Sound Projection Warranty
Brand A 6 8 7
Brand B 9 6 8
Brand C 5 9 6

Using the consumer buying matrix ( p. 256), conduct a quantitative product evaluation rating for each brad. What other factors is Tammy likely to consider when making her purchase?

Answer 1

i have no idea what a consumer buying matrix is, but i think you are supposed to compute
\[.1\times 6+.6\times 8+.3\times 7\] for the first one
others are analogous

Answer 2

thank you

Answer 3

yw