Question

Choose a well-known company that you know of, and describe its direct and indirect competitors. Describe at least three direct competitors and three indirect competitors.

Answer 1

Lets take the example of Coke.... in this case the direct competitor is Pepsi while indirect competitors may be gatorade, Water bottle manufacturers, Other drink manufacturers, Fresh juice shops, etc...which basically impact the demand for Coke as a product which addresses the need of thirst.