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Company policies and practices can have a major impact on the ethical conduct of salespeople. Reciprocity is a mutual exchange of benefits, as when a firm buys products from its own customers. However, there is more to the concept of reciprocity than stated above. Which one of the following statements about ‘the practice of reciprocity’ is correct? A. It is rarely beneficial to all parties involved. B. It is no longer legal in the United States. C. It is illegal when one company pressures another company to join an agreement
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