Question

Help me write a objective summary about this article

Answer 1

ADVERTISING

In the 21st century, with an intensely competitive consumer market, advertisers increasingly used digital technology to call greater attention to products. In 2009, for example, the world's first video advertisements to be embedded in a print publication appeared in Entertainment Weekly magazine. The thin battery-powered screen implanted in the page could store up to 40 minutes of video via chip technology and automatically began to play when the reader opened the page.

For an advertisement to be effective, its production and placement must be based on a knowledge of the public and a skilled use of the media. Advertising agencies serve to orchestrate complex campaigns whose strategies of media use are based on research into consumer behavior and demographic analysis of the market area. A strategy will combine creativity in the production of the advertising messages with canny scheduling and placement, so that the messages are seen by, and will have an effect on, the people the advertiser most wants to address. Given a fixed budget, advertisers face a basic choice: they can have their message seen or heard by many people fewer times, or by fewer people many times. This and other strategic decisions are made in light of tests of the effectiveness of advertising campaigns.

There is no dispute over the power of advertising to inform consumers of what products are available. In a free-market economy effective advertising is essential to a company's survival, for unless consumers know about a company's product they are unlikely to buy it. In criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods; against this point it is argued that advertising enables goods to be mass marketed, thereby bringing prices down. It has been argued that the cost of major advertising campaigns is such that few firms can afford them, thus helping these firms to dominate the market; on the other hand, whereas smaller firms may not be able to compete with larger ones at a national level, advertising at the local level or online enables them to hold their own.

Finally, it has been argued that advertisers exercise an undue influence over the regular contents of the media they employ—the editorial stance of a newspaper or the subject of a television show. In response it has been pointed out that such influence is counteracted, at least in the case of financially strong media firms, by the advertiser's reliance on the media to convey a message; any compromise of the integrity of a media firm might result in a smaller audience for the advertising.

Answer 2

it has to be put in this order @happinessbreaksbones

Answer 3

okay give me a few moments and i'll help

Answer 4

okay :)

Answer 5

@happinessbreaksbones you there?

Answer 6

i think i have it i just need help with one question taht i dont get want to see it?

Answer 7

In the 21st century, with an intensely competitive consumer market, advertisers increasingly used digital technology to call greater attention to products.

Advertising agencies serve to orchestrate complex campaigns whose strategies of media use are based on research into consumer behavior and demographic analysis of the market area.

A strategy will combine creativity in the production of the advertising messages with canny scheduling and placement, so that the messages are seen by, and will have an effect on, the people the advertiser most wants to address.

Given a fixed budget, advertisers face a basic choice: they can have their message seen or heard by many people fewer times, or by fewer people many times.

There is no dispute over the power of advertising to inform consumers of what products are available.

In criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods; against this point it is argued that advertising enables goods to be mass marketed, thereby bringing prices down.

Answer 8

where you get that?

Based on what you have read, what can you infer about the relationship between advertising and the price you pay for a product and/or service?
Please include a direct quote from the article to support your inference.
Answer the question in 2 to 3 sentences.
this is the other question

Answer 9

That should be easy, just read the article lol

Answer 10

Basically saying how does it affect you as a consumer, pay more, pay less, etc. Look for two quotes that back you up.

Answer 11

i did it talks about advertising startrgies and the introduction to advertising and how advertising is important to a company. can you please help me?

Answer 12

@iambatman can you help me with the second question.

Answer 13

What's the second question?

Answer 14

The one you just asked?

Answer 15

Based on what you have read, what can you infer about the relationship between advertising and the price you pay for a product and/or service?
Please include a direct quote from the article to support your inference.
Answer the question in 2 to 3 sentences. @iambatman here it is

Answer 16

In criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods; against this point it is argued that advertising enables goods to be mass marketed, thereby bringing prices down.

Answer 17

This quote is in the third paragraph, work with it.

Answer 18

How does this relate to you?

Answer 19

okay thanks. can you give me an example?

Answer 20

Basically you can say is something around the lines of, how you as the consumer is paying for the cost of advertising by buying the goods, which then helps the agency or the advertising companies.

Answer 21

Be creative though lol

Answer 22

Don't over thing this.

Answer 23

okay cool i get so i would say advertising lead me to buy the companies product which helps them with being bale to make more advertisements and make more investments? and so on.

Answer 24

Yup you're on the right track, it's not as bad as you think lol, don't over think this.

Answer 25

okay thanks alot :)

Answer 26

@iambatman

Answer 27

It's fine

Answer 28

A lot of redundancy but I think you're fine.

Answer 29

okay tahnks :)

Answer 30

anyhting you can suggest to make it better? @iambatman

Answer 31

Try getting different synonyms for "bad" , and "Very", don't add very very lol

Answer 32

okay cool:)