The training programs for sales organizations in both small and large firms should incorporate three dimensions. One dimension is knowledge of the product line, company marketing strategies, and territory information. The other two dimensions in a good sales training program are:A. knowledge of personal selling skills; and knowledge of self and others.

B. overview of the company policies, procedures and benefits; and instruction on stress management.

C. attitudes toward the company, its products, and its customers; and application of personal selling principles and practices.

Question

The training programs for sales organizations in both small and large firms should incorporate three dimensions. One dimension is knowledge of the product line, company marketing strategies, and territory information. The other two dimensions in a good sales training program are:A. knowledge of personal selling skills; and knowledge of self and others.  
 
 B. overview of the company policies, procedures and benefits; and instruction on stress management.  
 
 C. attitudes toward the company, its products, and its customers; and application of personal selling principles and practices.