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English 12 Online
OpenStudy (anonymous):

MEDALS FOR BEST ANSWER. Based on what you have read, what can you infer about the relationship between advertising and the price you pay for a product and/or service? Please include a direct quote from the article to support your inference. Answer the question in 2 to 3 sentences.

OpenStudy (anonymous):

For an advertisement to be effective, its production and placement must be based on a knowledge of the public and a skilled use of the media. Advertising agencies serve to orchestrate complex campaigns whose strategies of media use are based on research into consumer behavior and demographic analysis of the market area. A strategy will combine creativity in the production of the advertising messages with canny scheduling and placement, so that the messages are seen by, and will have an effect on, the people the advertiser most wants to address. Given a fixed budget, advertisers face a basic choice: they can have their message seen or heard by many people fewer times, or by fewer people many times. This and other strategic decisions are made in light of tests of the effectiveness of advertising campaigns.

OpenStudy (anonymous):

For the advertisement to be related to the price of the item that is being advertised and how much you actually wanted it to be sold for, you need to have "a knowledge of the public and a skilled use of the media." ;)

OpenStudy (anonymous):

so this is the answer?

OpenStudy (anonymous):

yup

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