Clothing purveyor, Abercrombie & Fitch, for instance, adorns its stores with oversized posters of sexy, half-dressed models and sprays its signature scent throughout the store. Visit your own favorite retailer online and check out the look and feel of the online store. Notice webpage background, colors, layout, and the appearance of the website. Then, develop recommendations for how your store could improve the shopping experience for you and other college students.

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