"Be part of the in crowd! Use Really White Toothpaste" is an example of what type of advertising technique?

Question

anonymous · Answer

Bandwagon? At least that is the type of rhetoric the statment provides.

anonymous · Answer

"The bandwagon technique sells a product or service by convincing the customer that others are using it and they should join the crowd. Other bandwagon advertisements suggest that the customer will be left out if they do not buy what's being sold. These ads often employ "glittering generalities," words linked to highly valued ideas or concepts that evoke instant approval, which may or may not relate to the subject of the advertisement. "America loves..." connects patriotism with a product, creating an automatic positive response", (smallbuisness.chron.com)

So it is for SURE bandwagon.