Which statement is false?

Media messages are constructed.
Media are free of emotion.
In advertising media, even the font choices are important.
What you do not see in an ad can be as important as what you do see.

Question

Which statement is false?

Media messages are constructed.
Media are free of emotion.
In advertising media, even the font choices are important.
What you do not see in an ad can be as important as what you do see.

anonymous · Answer

Media messages are definitely constructed, by whoever makes them. Media is often full of emotion, because it can be important for the message to connect with the viewer, so I would say the second statement is false.  In advertising media, using gothic font for an amusement park advertisement would be very strange. So yes, font choice is important. With the last one, I would also say that is true.  Using the amusement park example, people having fun are usually the only people represented. The scary ride in the ad might not be fun for other people.  Kids are also a subject used, when sometimes their parents or older people might go there too.