If an advertisement uses the words "bully" and "loser" or "glamorous" and "champion," which advertising appeal is being used?
A.
bandwagon
B.
loaded words
C.
testimonial
D.
celebrity endorsement

Question

If an advertisement uses the words "bully" and "loser" or "glamorous" and "champion," which advertising appeal is being used? 
A.
bandwagon
B.
loaded words
C.
testimonial
D.
celebrity endorsement

anonymous · Answer

@Oscarmenot

anonymous · Answer

I say it's B, as D means that a celebrity is representing something, a testimonial refers to an individual person (like giving a testimony on here about how a person is) and a bandwagon is something that becomes popular, (kony2012, giovanna plowman, etc)