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English 9 Online
OpenStudy (anonymous):

Please help! A commercial for a toothbrush tells you two out of three dentists prefer a certain brand. This commercial is using? A. Pathos B. Ethos C. Logos

OpenStudy (anonymous):

ETHOS: it is the source's credibility, or the speaker's/author's authority. LOGOS: It is the logic used to support a claim; can also be the facts and statistics used to help support the argument. PATHOS: the emotional or motivational appeals; vivid language, emotional language and numerous sensory details.

OpenStudy (anonymous):

seems to be ETHOS, an appeal to authority, though there is a hint of LOGOS in that a statistic is cited.

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