“The Approach” has three primary objectives. Which one of the following is not a primary objective?
A. Capture the prospect’s full attention

B. Determine the prospect’s needs

C. Build rapport with the prospect

D. Build interest in the product

Question

“The Approach” has three primary objectives. Which one of the following is not a primary objective?
A. Capture the prospect’s full attention
	
B. Determine the prospect’s needs
	
C. Build rapport with the prospect
	
D. Build interest in the product

anonymous · Answer

b

anonymous · Answer

The answer is definitely B. In marketing, attention is key. But to take the time to determine the prospect's (or potential customer's) needs is a HUGE risk, and this is because of Choice D; instead of building the prospect's interest in the product by using Choice C and displaying the said product's details as sweetly and enthusiastically as possible, interest is actually lost because the seller comes across as inexperienced; an ambassador for a shaky company.Not good! Not good at all!!!