Question

In a magazine advertisement, a manufacturer claims its laundry ball, which contains ceramic pellets, gets clothes clean by changing the pH of the water. The ad claims the product reduces wear on their clothing, contaminants in the environment, and the cost of doing laundry. What should the advertisement include to give a consumer more confidence in this product's claims?

Answer 1

Data and results. A customer won't believe that this product works unless they see the data and results that it actually does. Why would you buy something that you don't know is going to work? Source: common sense and Biology Major. :)