Question

It has been argued that team sporting events in the United States have become media

spectacles. Athletic competition between opposing teams, especially when viewed on television,

seems relegated to a mere vehicle for advertising hype and the promotion of popular culture.

The epitome of this, of course, is the Super Bowl, with its halftime show produced by MTV!. In

addition, to this are the hundreds of products endorsed by athletic celebrities. DISCUSS THE

ASSOCIATION BETWEEN SPORTS IN THE UNITED STATES AND POPULAR CULTURE THROUGH

MARKETING.