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Cocacolonization (alternatively coca-colonization) is a term that refers to globalization or cultural colonization. It is a portmanteau of the name of the multinational soft drink maker Coca-Cola and the word colonization. The term is used to imply either: the importation of Western (particularly American) goods or an infusion of Western and especially American cultural values that competes with the local culture.
Cocacolonization (alternatively coca-colonization) is a term that refers to globalization or cultural colonization. It is a portmanteau of the name of the multinational soft drink maker Coca-Cola and the word colonization. The term is used to imply either: the importation of Western (particularly American) goods or an infusion of Western and especially American cultural values that competes with the local culture.
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