***ENGLISH 3 PLEASE HELP!***
with?
In the 21st century, with an intensely competitive consumer market, advertisers increasingly used digital technology to call greater attention to products. In 2009, for example, the world's first video advertisements to be embedded in a print publication appeared in Entertainment Weekly magazine. The thin battery-powered screen implanted in the page could store up to 40 minutes of video via chip technology and automatically began to play when the reader opened the page. For an advertisement to be effective, its production and placement must be based on a knowledge of the public and a skilled use of the media. Advertising agencies serve to orchestrate complex campaigns whose strategies of media use are based on research into consumer behavior and demographic analysis of the market area. A strategy will combine creativity in the production of the advertising messages with canny scheduling and placement, so that the messages are seen by, and will have an effect on, the people the advertiser most wants to address. Given a fixed budget, advertisers face a basic choice: they can have their message seen or heard by many people fewer times, or by fewer people many times. This and other strategic decisions are made in light of tests of the effectiveness of advertising campaigns. There is no dispute over the power of advertising to inform consumers of what products are available. In a free-market economy effective advertising is essential to a company's survival, for unless consumers know about a company's product they are unlikely to buy it. In criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods; against this point it is argued that advertising enables goods to be mass marketed, thereby bringing prices down. It has been argued that the cost of major advertising campaigns is such that few firms can afford them, thus helping these firms to dominate the market; on the other hand, whereas smaller firms may not be able to compete with larger ones at a national level, advertising at the local level or online enables them to hold their own. Finally, it has been argued that advertisers exercise an undue influence over the regular contents of the media they employ—the editorial stance of a newspaper or the subject of a television show. In response it has been pointed out that such influence is counteracted, at least in the case of financially strong media firms, by the advertiser's reliance on the media to convey a message; any compromise of the integrity of a media firm might result in a smaller audience for the advertising.
Read the complete article about the history of advertising, then complete the following items. 1. In a complete paragraph of approximately 7 to 10 sentences, write an objective summary of the article. 2. Based on what you have read, what can you infer about the relationship between advertising and the price you pay for a product and/or service? o Please include a direct quote from the article to support your inference. o Answer the question in 2 to 3 sentences.
@just_one_last_goodbye
snapppp....
What? 0.o
thats alot to do 4 english 3..ok what u got so far?
well, my problem is that whenever i read the text, i dont understand anything im reading.. no matter how conceentrated i try to get, i cant...
thats why i came on here because i need to try to hurry up and finish 5 assignments in each of 4 classes today
ya umm thats a problem..hold on
okay... :0
ANYONE?
@M3GA-BIT3 @just_one_last_goodbye
to much dont u think? O_O
huh?
ok umm so u need to understand what the passage is about right
yeah.
lemme read it again really quick and see if i can summerize it
Okay, thank you!
this ones a little hard to explain...can u private messege me and i will go ever it but right now i need to go:(
This sounds dumb to me, but this is what i got out of it.... 1. For this article, I noticed it talks about advertisements, then and now. It then begins to explain how over time our technology has changed, and has gotten ten times better. After that it talks about the cost of advertising, such as it saying stuff such as doing certain things can bring the prices down. For example it says: “In criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods; against this point it is argued that advertising enables goods to be mass marketed, thereby bringing prices down.”Talking about cost again, it informs readers that a few firms are only able to afford advertisements. It finishes of by talking about the many different ways that you are able to advertise. It tells the readers that by showing your advertisement to fewer amounts of people, that it helps your income.
@M3GA-BIT3 @just_one_last_goodbye
ok that looks good umm ya keep in touch wit me k?
okay.
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