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wingspan Cavett Hired Apple ad of 1981 pitching computers as the way to Thomas Edison-like inventiveness. Apple ad of 1981 pitching computers as the way to Thomas Edison-like inventiveness. Apple continued its print advertising in 1981 along the lines of ads similar to the Ben Franklin piece shown above. The Apple ads enlisted other historic figures to tell the Apple story and highlight features of its Apple II and III computer models. Some used themes around Henry Ford and the Model T, the inventiveness of Thomas Edison (ad at right), statesman and thinker Thomas Jefferson, and first-in-fl
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