Question

Study the ad below for soap.

a mother standing over her child sleeping in bed; ad text: Children go quickly and soundly to sleep after a bath with Wright's coal tar Soap. The Nursery Soap—Protects from Infection

What is the strategy behind the ad?


Select the best answer from the choices provided.

objective claims about the use and effectiveness of the product

emotional appeals to fears about children in the night

association with the identity of a successful, nurturing mother

weasel words that change objective claims to subjective claims