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If you are typing a company name in a sentence, what needs to come with it? Trademark, Copyright, etc. Ex: Companies like Dove have worked hard to help people accept and love their bodies.
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I think right after writing the name, you should mention its objective followed by what it did, in your case to the people.
(from Forbes) There is no requirement to use the TM or SM symbols and their use has no legal significance, but it is wise to do so.
didn't read the full thing though http://www.forbes.com/sites/work-in-progress/2014/03/12/when-and-how-do-i-have-to-use-trademark-symbols/
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