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Chain letters have been circulating for many years. Why do you think people keep them going?I WILL GIVE MEDAL
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Seems like another social-networking thing. Email chain letters obviously are more likely to get forwarded than the snail-mail get-rich variety. The emails are driven in part by the good-luck/bad-luck aspect, feeding on superstitions, and in part by ongoing networking with friends. I hope that this will help
Mostly conformity and how impressional people can be. When people see one person sending it, they think "wow it must be accurate, I should forward it!" Plus like snugbug said, these chain emails feed off of superstitions. It's mostly a "just to be safe" kind of feeling, if that makes sense.
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