Which of the following describes bandwagon appeal used in TV ads?

promoting specific appeals that have more to do with lifestyles than with the product’s qualities
use of objective language to appeal to a viewer’s logic
reliance on peer pressure to encourage buyers to purchase an item
use of recommendations from real-life people to make a TV ad seem more believable

Question

Which of the following describes bandwagon appeal used in TV ads?
 	
	promoting specific appeals that have more to do with lifestyles than with the product’s qualities
	use of objective language to appeal to a viewer’s logic
	reliance on peer pressure to encourage buyers to purchase an item
	use of recommendations from real-life people to make a TV ad seem more believable

anonymous · Answer

use of recommendations from real-life people to make a TV ad seem more believable.

anonymous · Answer

A bandwagon appeal is when someone decides to go with the crowd instead of going in their own direction.