Question

Business Technology Help!!

1. The owner of Billy Joe's BBQ is looking at his advertising, sales promotion, & publicity programs. He is reviewing the company's ______ mix.

A) marketing
B) consumer information
C) publicity
D) promotional

2. George is scanning new business listings looking for new customers. George is involved in the _______ step in the personal selling process.

A) qualifying
B) presenting
C) prospecting
D) approaching

Answer 1

3. A _________ is a product marketed as a bundle of value-adding attributes, including reasonable cost.

A) convenience good
B) feature
C) value package
D) specialty good

4. Consumer products such as furniture and appliances are typically distributed using _______ distribution.

A) selective
B) exclusive
C) intensive
D) network

5. Companies use _______ to determine the quantity of a product that must be sold before the seller makes a profit.

A) marginal analysis
B) break-even analysis
C) econmic order quantity analysis
D) penetration pricing

Answer 2

Did you ever get the answers to these?