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For which of the following reasons does plain-folks advertising succeed in persuading the audience? A. Many audience members want accurate product information. B. People are more likely to trust people who they think are just like them. C. Most people would like to seem richer or more successful than they actually are. D. All advertising producers seek status symbols.
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People like to see results from others just like them. It makes the audience trust the product more because someone of their social status has given it a good review. Knowing this, which answer would you choose?
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