The sneaker company that you work for had a great marketing campaign and has increased sales for the original running shoe that was designed in 1993. This was exciting for the marketing team because they did not make any modifications or improvements to the sneaker since 1993. What is this an example of?
• market penetration
• market growth
• market development
• market diversification

Question

The sneaker company that you work for had a great marketing campaign and has increased sales for the original running shoe that was designed in 1993. This was exciting for the marketing team because they did not make any modifications or improvements to the sneaker since 1993. What is this an example of?
•	market penetration
•	market growth
•	market development
•	market diversification

anonymous · Answer

You are the leader of a marketing strategy for a new brand of high-end sunglasses. Currently, you are in the control process of your marketing plan. What step would you avoid during this time?
  (1 point)
•	measuring a product’s actual performance
•	comparing a product’s actual performance to the marketing objectives
•	writing new marketing objectives based on a product’s actual performance
•	making adjustments to marketing objectives based on a product’s actual performance