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A candidate running for state governor has an ad on TV. The ad begins with a statement from the candidate about his or her commitment to improve the state, and then shows short interviews with average citizens who describe the candidate as the better choice for improving the state's economy. The ad goes on to display quotes from the opposing candidate printed over a backdrop of closed factories and charts of negative economic statistics. The statistics are associated with the opponent’s political party. What part of the ad uses symbolism to get the candidate's message across?
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