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English 9 Online
OpenStudy (ilovemath14):

HELP ASAP!! DUE TOMORROW!! WILL MEDAL FIRST TO HELP!! IS THERE ANYTHING I NEED TO FIX? Watch a commercial and write whether you think it was Ethos, Pathos, or Logos. Link: https://www.youtube.com/watch?v=-R_483zeVF8 Ethos: The dad appears to be very loving to his daughter and suspicious of her date. Pathos: The dad is sending his daughter out with a guy he just met. He wants her to have a good time, but he is also worried. The car that he owns with the technology it comes with can help him out with that. Logos: The young man behaved because the dad was able to keep his eyes on him.

OpenStudy (ilovemath14):

@TheSmartOne @sammixboo @AloneS @Vocaloid @Elsa213 @wwhitlock @Jamierox4ev3r @Hayhayz @Teddyiswatshecallsme

Vocaloid (vocaloid):

what are your thoughts so far?

OpenStudy (ilovemath14):

I don't understand it at all @Vocaloid @wwhitlock

Vocaloid (vocaloid):

the commercial? or the words logos/pathos/ethos?

OpenStudy (ilovemath14):

the words @Vocaloid

Vocaloid (vocaloid):

ethos: appeal to credibility logos: appeal to logic pathos: appeal to emotion

Vocaloid (vocaloid):

examples: ethos: "You should buy my product because doctors recommend it" logos: "You should buy my product because there is a lot of research and testing to show how effective it is" pathos: "You should buy my product because it'll make you look cool"

OpenStudy (ilovemath14):

Ethos relates to the credibility of the speaker. Although he says very little, the dad’s credibility is established first because it appears he is successful by his rich house and car. He appears to be very loving to his daughter and suspicious of her date. He is also a famous comedienne so people are predisposed to listen to what he has to say. Pathos is the emotional aspect of the ad. We have a dad sending his daughter out with a guy he just met, can identify. He wants her to have a good time, but he is worried. The car and its technology help him with that. Logos deals with the facts, the evidence. The young man behaved because the dad was able to keep tabs on him. The car was a means to help the dad do this. Some of the facts seemed a little crazy, but given that the ad was presented by a comic, the viewer’s expectations were that humor would be used in delivering the message. I found this online @Vocaloid but I can't copy and paste

Vocaloid (vocaloid):

^ that's a good starting place. but what do YOU think of the commercial?

Vocaloid (vocaloid):

which parts of it did you find appealing or convincing?

Vocaloid (vocaloid):

The question is asking for your opinion. I can't read your mind.

OpenStudy (wwhitlock):

Pathos appeals to thoughts and feelings that are already in the viewers mind. The commercial is directed at successful men of a certain age. They will likely identify with the father in the commercial. The car has cool gadgets that will appeal to this audience but the pathos of feeling protection for a daughter or remembering being a young man and dating. The male desire to protect kicks in and gives the viewer a reason to justify liking the car for more than just the gadgets.

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