Identify the persuasive technique that is often used to create brand loyalty by linking a product to something positive. This technique connects the product to desirable notions such as loyalty, beauty, and togetherness.

A) association
B) bandwagon
C) logical appeal
D) scientific data
E) celebrity endorsement

Question

Identify the persuasive technique that is often used to create brand loyalty by linking a product to something positive. This technique connects the product to desirable notions such as loyalty, beauty, and togetherness.

A) association
B) bandwagon
C) logical appeal
D) scientific data
E) celebrity endorsement

dude · Answer

Before you answer you should know what each means

Association - connection between groups that have a similar cause
Bandwagon - Using the idea of "everyone is doing this, you should too"
Logical appeal - Using logical situations or reasoning to convince someone to use a brand
Scientific data - Using stats that are related to the product to support their product
Celebrity endorsement - Very often used, when a celeb you know or can recognize showcases the product, recommending it