Question

Read the complete article about the history of advertising, then complete the following items.

Based on what you have read, what can you infer about the relationship between advertising and the price you pay for a product and/or service?
Please include a direct quote, using proper parenthetical citation, from the article to support your inference.
Answer the question in 2 to 3 sentences.

Answer 1

@Gdeinward

Answer 2

to answer this question, I need the article

Answer 3

ADVERTISING
In the 21st century, with an intensely competitive consumer market, advertisers increasingly used digital technology to call greater attention to products. In 2009, for example, the world's first video advertisements to be embedded in a print publication appeared in Entertainment Weekly magazine. The thin battery-powered screen implanted in the page could store up to 40 minutes of video via chip technology and automatically began to play when the reader opened the page.

For an advertisement to be effective, its production and placement must be based on a knowledge of the public and a skilled use of the media. Advertising agencies serve to orchestrate complex campaigns whose strategies of media use are based on research into consumer behavior and demographic analysis of the market area. A strategy will combine creativity in the production of the advertising messages with canny scheduling and placement, so that the messages are seen by, and will have an effect on, the people the advertiser most wants to address. Given a fixed budget, advertisers face a basic choice: they can have their message seen or heard by many people fewer times, or by fewer people many times. This and other strategic decisions are made in light of tests of the effectiveness of advertising campaigns.

There is no dispute over the power of advertising to inform consumers of what products are available. In a free-market economy effective advertising is essential to a company's survival, for unless consumers know about a company's product they are unlikely to buy it. In criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods; against this point it is argued that advertising enables goods to be mass marketed, thereby bringing prices down. It has been argued that the cost of major advertising campaigns is such that few firms can afford them, thus helping these firms to dominate the market; on the other hand, whereas smaller firms may not be able to compete with larger ones at a national level, advertising at the local level or online enables them to hold their own.

Finally, it has been argued that advertisers exercise an undue influence over the regular contents of the media they employ—the editorial stance of a newspaper or the subject of a television show. In response it has been pointed out that such influence is counteracted, at least in the case of financially strong media firms, by the advertiser's reliance on the media to convey a message; any compromise of the integrity of a media firm might result in a smaller audience for the advertising.

Answer 4

What is it you are having trouble with?

Answer 5

So im ttrying to understand if i find a qutote and then do I answer what it saying ?

Answer 6

No, you answer the question, and you use a quote to provide support for your answer

Answer 7

I wrote this : I believe that the Advertising is going to mostly like to increase the price of the good or the service that we pay.

Answer 8

Quote: "In criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods; against this point it is argued that advertising enables goods to be mass marketed, thereby bringing prices down. "

Answer 9

Well, this isnt completely accurate. The article describes several different relationships, under different circumstances, But that is good proof for your statement.

Answer 10

I do recommend a few grammatical changes, but good job

Answer 11

What things should I change?

Answer 12

\(\color{#0cbb34}{\text{Originally Posted by}}\) @kimberlyskyy
I wrote this : I believe that the Advertising is going to mostly like to increase the price of the good or the service that we pay.
\(\color{#0cbb34}{\text{End of Quote}}\)
I believe advertising is going to most likely increase the prices of the goods or services that we pay

Answer 13

ok